Recently I’ve come across a few inspiring and effective advertising campaigns. Here are two of them, which are making their way around the internet right now.
This one, for “Papa Johns” pizzas is completely unique, but it did take me a while to figure out the connection between these two images! It never occured to me, well until a second look, that the image on the right is what is shown on the actual “advert”. The custom ad is stuck onto doors, in front of peep holes. When the house owner takes a look through the peep hole, they see what appears to be a delivery guy holding a pizza (as shown on the right). I wonder how this concept was born - very original.
This advert, titlted “Cemetary” was developed by Everest Brand Solutions, in Mumbai, India. It depicts the typical smoking room to be at the bottom of a grave with the non-smokers overlooking the grave in apparent sympathy for the naivity of the smokers. Despite your personal views on smoking, the advert conveys a strong message meeting its purpose as an anti-smoking campagin in India. It can be compared to the shock tactic TV commercials by the NHS in the UK, showing visualally the effects going on inside a smoker’s body, externally. For example, one showed fat dripping off the skin of a smoker as they puffed away.
